Generation Alpha

 Client: Wired UK  | Art Director: Mark Bergin

“Inside the alpha brain”

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Research has linked playing video games to improved cognitive effects such as handeye co-ordination

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“Some argue that automation and technology free our brains of monotonous tasks so we can focus on more highlevel problems”

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“Devices will gain emotional intelligence”

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“Augmented reality will increasingly be used to explore new virtual landscapes

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“Devices are increasingly using voice-recognition assistants as their primary means of control”

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“Generation Alpha will have multiple online identities”

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“how will it adapt to reach the generation of utter tech people.

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